• Why you should make friends with Alexa

    Blogging is about sharing ideas, interacting with other bloggers, making friends and connecting with the whole world.

    I have been blogging for ten years now on WordPress and for a few years before that on MSN ( Yes so very long ago) on Blogger. While I was blogging with Blogger, my goal was quite different. It was basically an online journal or an account of my daily affairs for all my friends and family. But I soon found out that friends and family are not always loyal readers and besides, that’s not what blogging is about.

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    Blogging is accessible to all and knows no barriers of age, sex, nationality or religion. I myself am a 61-year-old grandmother from Mumbai and even though my audience is much, much younger than I am, I find this a great platform with which to interact with others.

    [bctt tweet=”Blogging is a great platform to interact with others” username=”viaunishta”]

    But despite my years of blogging, I found that I wasn’t really getting anywhere. My numbers were dismal, my visitors and followers were in single digits. I then realised that blogging was hard work. It not only involves good content but like all products or services, it requires good marketing.

    This is where a campaign like Blogchatter’s #MyFriendAlexa pays good dividends.

    Why You Should Participate in #MyFriendAlexa

    ♦ Increase numbers:  The first year that  I participated in #MyFriendAlexa, I found that on the day my blog was scheduled to go live, I got the best traffic ever. I have never experienced such a surge in traffic since.

    However, I must admit that #MyFriendAlexa is not an easy campaign.

    Read why I abandoned #MyFriendAlexa campaign last year

    What you should watch out for in MyFriendAlexa

    ♦First, you have to commit to writing a certain number of posts. This year’s campaign requires you to write 8 posts in 4 weeks. Now, this is easy enough because most bloggers can easily spin out 2 blogs posts a week.

    ♦What is difficult is reading the 10-12 blogs posts daily. This becomes quite a task because reading also means commenting and sharing the posts on Social Media. And commenting means acknowledging comments that have been posted on your blog. Moreover, commenting means leaving a meaningful reaction. A terse ‘Wow”, “Fantastic” or even “Loved it” doesn’t hold water. As a reader, you have to share your thoughts and reactions to the post.

    ♦Another aspect of #MyFriendAlexa is sharing on Social Media. Now I personally found this quite difficult because I am not very familiar with the workings of Social Media. When do I use @ and when do I use #? No matter how many times I asked this question ( and got the answer), I used to get completely confused with these signs.

    But would I recommend joining the campaign?

    Yes if you are a newbie blogger.

    Yes if you want to make friends

    Yes if you want to increase numbers.

    You can learn a lot through #MyFriendAlexa so don’t waste any more time just thinking about joining or not.

    Register now and see your blog reach new heights. See your visitors increase. And above all, learn what blogging is all about.

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    Click here to register

    Finally, some pointers on how to come out on top :

    Have a theme: Plan your posts around a theme. It is much easier to write when you have a theme. Besides, having a theme ensures you have readers for all 8 posts. After all, once someone is hooked on to the first post, they would want to know what happens next.

    Research: Research the themes well. Choose appropriate quotes, references and choose attractive and appropriate images. Then, make sure you have actually written each post before the actual day of uploading.

    Social Media Posts: Prepare your social media posts for each blog post so that you and your readers can share your posts effectively.

    Brevity: Keep your posts short. Remember you have to read 101-12 posts every day. Visitors will equally have to spend that much time reading. So keep your posts crisp and readable.

    Commenting and Reciprocity: Lastly, make relevant comments. Acknowledge the comments left by others on your posts.
    Always visit the blog post of the person who has commented on your post, even if the person is not on the campaign schedule.

    ♦Above all, do not get stressed. Enjoy what you are writing and appreciate what you are reading.

    Have a great time during this campaign and may you see your numbers grow!

    Ciao

    Image for Unishta

     

  • Image for the BarringtoniaDo you remember drawing a tree as a child? All you did was make a green cloud and add a straight brown trunk. That was the perfect tree,

    Well, the Mumbai Municipal Corporation seems to think that the Barringtonia is the perfect tree. It possibly is, for it is the only one that can withstand the strong winds that blow on Marine Drive during the monsoon.

    That is why the whole of Marine Drive has a perfect row of Barringtonia planted along the sea face, adding to the beauty of this famous Mumbai seafront. Its thick canopy makes it the perfect umbrella during a freak monsoon shower and provides wonderful shade in the summer.

    As you can see, there is a strong wind blowing yet this tree stands unbending.

    Isn’t this the perfect tree after all?

    Sharing this withParul’s #ThursdayTreeLove-69, a bi-monthly initiative where tree lovers share their images of trees.

    Ciao

    Image for Unishta

     

  • Last weekend, I invited S and his fiancée to a home-cooked meal. As S was prescribed Khichadi, I had to make that but also made a Banoffee Pie. This was R’s special request.

    Now, most Mumbaikars prefer eating out especially since there is a fancy new eatery opening up almost every day in every part of the city.

    But I prefer the old fashioned way of entertaining where you went to someone’s home, sat around the table and had a relaxed conversation.

    Besides, I didn’t think it worthwhile spending money to eat  Khichadi ! This is my all-time comfort food and the comfort food of all bad tummies. It was also a staple in my life while growing up and the mere mention of its name brings forth memories of its soft, squishy consistency drowning in aromatic home-made ghee.

    This humble dish is definitely NOT on the menu of most restaurants especially not the fancy ones.  Even if you tout it as a lightly spiced easy to digest rice and lentil porridge, it still doesn’t fancy it up!

    And since S had been particularly been prescribed khichadi by his doctor as part of his treatment, I thought it best to have them at home.

    Since R volunteered to get a salad, I decided to complement it with a light roast chicken lemon in butter sauce,  a wholesome macaroni, and fresh vegetable casserole, a Banoffee Pie specially requested for by R.

    I first heard about a Banoffee Pie a few years ago and if truth be told, didn’t like it the first time I had it.

    I mean, what kind of a name is Banoffee to begin with?

    Banana+Toffee= Banoffee

    This typically British dessert was first made popular in the early 1970s by Nigel Mackenzie of the Hungry Monk, an iconic restaurant in the UK. It has since then become a popular dessert and despite its exotic-sounding name, Banoffee Pie is surprisingly easy to make.

     

    Easy Peasy Banoffee Pie

    Easy as Pie

    Now Bananas are not particularly a favourite of mine, especially they are considered the most plebian of fruit. But today’s prices of Rs. per dozen are slowly inching them out of the reach of the common man.

    However, ordering a pie is even more outrageous and I decided to make it myself.

    While the regular Indian Green Bananas have now become rare,  the ubiquitous yellow Cavendish Banana does just fine.

    What is important is that the banana should be ripe and firm, not soft, squishy and overripe.

    I went through the recipes I found on YouTube ( my latest recipe source) and combined the recipe by Carnation and Sally’s Baking Addiction, to come up with my own.

    The Ingredients are very simple.

    For the crust :

    • 250 g of Marie Digestive Biscuits
    • 100 g unsalted butter ( melted)
    • 75 g castor sugar

    For the caramel toffee

    • 75 g Butter
    • 75 g Demerara sugar
    • 1 tin of condensed milk

    For the topping

    • 500 ml fresh cream
    • 2 ripe bananas

    So now that you’ve got all your ingredients together you can start by making the pie crust.

    ♦ Combine the biscuits, sugar and melted butter in a food processor or blender to make a mixture that resembles bread crumbs.

    ♦ Tightly pack the biscuit mix onto a pie tin and press into place with the back of a measuring cup or spoon. Bake in a hot oven ( 180º C) for 15 minutes. This ensures that the pie crust doesn’t crumble.

    ♦ Allow the pie crust to cool completely and refrigerate for an hour or more so that it firms up.

    In the meanwhile, you can get down to making the Caramel toffee or Dulce de Leche.

    ♦Pour the contents of the condensed milk into a thick-bottomed bowl. Add the butter and sugar and allow to come to the boil, stirring all the time.

    ♦Lower the heat and keep on heat till the mixture thickens.

    ♦Take off heat and allow to cool.

    ♦When completely cool, pour over pie crust.

    If you plan on making the pie ahead of time, you can stop at this stage. Else, go ahead with the last stage.

    ♦To finish, whip the cream and sugar till it forms stiff peaks. Take care not to curdle the cream.

    ♦Place banana slices cut into roundels on the toffee layer. Top off with whipped cream.

    ♦Drizzle Hershey’s chocolate syrup or sprinkle chocolate shavings for decoration.

    Refrigerate for at least an hour before serving.

    Tip : This pie tastes even better when made two days in advance!

    So now isn’t it easy? If you try out this recipe do let me know how it turns out.

    Ciao

    Image for Unishta


    Yesterday I got a notification from WordPress that I had spent 10 years hosting with them. I thought I should mark this event with something new. Rather, I should say, something old.

    Food is one of my passions and I had started #FlavoursomeTuesdays , a blog hop that flopped.

    But I still miss writing about food and sharing recipes, so I thought of starting a new initiative called #ThursdayPotluck.

    If you have a recipe or foodie anecdote to share, do ping me so that I can visit your post!

     

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