• I  have been blogging for several years and find that my blog isn’t really going anywhere. In an attempt to unlock the riddle, I have subscribed to several blogs that promise to improve traffic, help with SEO key words, increase readership, and of course the most elusive of all – earn revenue.

    Suddenly last week my mail box was filled with   “TIPS on how to make your blog grow”. Topping the list was the advice to have catchy titles with several templates which you could customise appropriately , and la voila you had a catchy title. Chief among the templates for catchy titles was the suggestion that Titles with  Numbers and How To posts were more likely to get traffic.

    I thought I’d carry out an experiment and came up with this post.

    All of us at some time in our blogging lives reach some kind of a dead end. Suddenly the creative juices seem to dry up and after posts and posts of content, you actually ask your self “What do I blog about? ”  “What does my audience really want? ”

    Looking into my own Idea Bank, (which is real life itself) I came up with this list :

    5 Best places to find ideas/inspiration for blog posts.

    1. The Newspaper and by extension the Television

    Newspaper as source of informationI came upon this idea purely by accident this morning when I found two very interesting infographics – One on the increase of smart phones and consequent decrease of PCs and another which gave a statewise breakup of horticultural produce in India. Wow ! I thought, here I’ve already found two topics to write about in my two blogs? Why didn’t I read the newspapers all this while? I realised that  this is a no-brainer really because both these sources are rich in information that is topical and likely to be of interest to your readers. In addition,infographics can be accessed online from the newspaper’s online edition and easily cut and pasted into position!
    d from the newspaper’s on line edition , making it an easy to access and use resource.television

    Similarly, while television is a source of news, it also generates many topics that call for discussion such as social issues, events or people. If you are not into television news, watching entertainment programs also throw up many ideas.

    2. The Elevator or lift.

    In an elevatorI live in a tall building with a very slow lift. Very often while travelling in the lift I get ideas for blogging. Sometimes it is a conversation I have with a neighbour, sometimes it is just boredom that makes me think of things . Whatever it is, being in a closed space often limits your thought process, thereby making your thinking a more intense experience. I also get ideas while waiting for the lift.

    A similar resource is the lift or elevator in an office building.

     

    3. The restroom

    As young children my brother and I made several road trips with our parents. Naturally when the car stopped, we both ran to the nearest rest rooms and came back and immediately discussed what the loos were like. Since then,I’ve found the rest room a fascinating place where people often air their views quite openly. rest room

    Surprisingly this is one place where you can eavesdrop on several conversations from which you can write a blog post. Sometimes you hear one liners, wise cracks or even over hear gossip that can inspire many a post – Jealousy, adultery, embezzelment – the possibilities are endless as somehow people always feel that the others in the room are either deaf or just not interested in what is being said around them.

    4. The market place

    bazaar

    For centuries the market place has been a great place for information about local happenings. Local markets or even sterile Malls are a great source for blog topics. You can discuss consumer behaviour, describe your own shopping experience, review products share information that is useful to other consumers regarding Sales/Events etc etc.

    The Wet Market or vegetable market that most of us are familiar with also provides many opportunities for colourful and interesting photos

     

    5.The Gym

    In my experience, the gym is like the local dhobighat where men and women come to wash their linen in public. What is it about the gym that lets people hang it all out? at the Gym This is another place where people tend to talk loudly about general topics. While I’m unsure about what the men talk, I know that Food and Diets are topics of great interest in the gym. Other popular topics are holiday destinations, in laws, relationship disasters , schools, children and …… you get the drift – almost any topic under the sun.

    So there you have it :

    If you are stuck for ideas for a blog, the best thing to do is

    1. Read the Newspaper or watch some television
    2. Visit the Rest Room often in the day
    3. Go up and down the elevator a few times
    4. Walk around the market place or a popular local Mall
    5. Hit the Gym

     

    And of course, if you still don’t get any ideas to blog about – just give up blogging!

    p.s. Do you think my experiment will succeed? 

    Monday Musings

     

    I am linking this to #MondayMusings which has now officially shifted over from Write Tribe to Everyday Gyaan. 

    Would you like to take part in #MondayMusings? Here’s how it works:

    • Write a post sharing your thoughts – happy, sad, philosophical, ‘silly’ even. Make it as personal as possible.
    • Use the hashtag #MondayMusings.
    • Add your link to the linky which you will find at Everyday Gyaan hosted by Corinne
    • Use the #MondayMusings badge to encourage other bloggers join in too.
    • Visit and comment on the posts of other bloggers linked.
    • Share the love.

    Please visit  today’s co-host  #MondayMusings with Shalini of Tale of Two Tomatoes and comment on her post too.

     

     

  • http://twitter.com/NigelBuchanan2/status/684506413637320704/photo/1

    I was tidying up the living room when this bizarre looking cover of January’s issue of Fortune Magazine caught my eye.

    Why was Jeff Bezos blue in the face? This cover caught my eye simply because it looked so bizarre.

    Later on I found myself drawn to the two elephant trumpeting the the Great Indian Sale on Amazon

    Amazon's Great Indian Sale

    According to Fortune, Amazon is all set to capture the Great Indian Market

    Really????

    Alas nothing can be further from the truth.

    Things just don’t happen in India the way they happen in the rest of the world .

    1. Numbers don’t always translate into sales

    The changing Indian Bazaar

    The early 2000’s saw a change in the Indian market place. Traditional bazaars gave way to airconditioned malls. I remember at the official opening of Crossroads, the first of its kind in Mumbai, there was a traffic jam that was never seen before or since. People came to “look” at the Mall as though it was a wonder of the world. To reduce the unruly mobs that thronged on the “magic stairs” and walked in and out of the “magic doors”, the Mall actually prescribed a dress code and mandated possession of a Credit Card just to enter its hallowed premises.

    Today this very same Mall has changed ownership and wears a forlorn look .  Gone are the wide aisles and premium brands – in its place are narrow aisles and in-house brands that are more affordable.

    And this is the case, sadly of several malls around the country are closing down due to lack of business.

     The great Indian property bubble 

    A similar story plays out in the Indian property market. For a while old buildings and homes were being torn down in a desperate hurry to make money. Agricultural lands were redeveloped as integrated townships. Unused mills and defunct commercial spaces were re-vitalised and even open park spaces were being eyed as potential money spinners in the “booming” property market

    But the reality is that  many buildings  buildings remain unoccupied and most Indians still don’t own their own homes.

    2. The Great Indian Myths

     Electric supply

    If you live in Mumbai you are lucky to have an uninterrupted supply of electricity. The rest of India has to deal with frequent outages . Some cities like Pune for instance regularly have no electricity on Thursday.

    Internet

    Despite having so many software engineers and every Tom, Dick and Harry doing “computers “, the internet speed is pathetic. As for WiFi – just forget it. There are times when I’ve had to abandon a simple  online booking for a movie ticket just because the computer froze or the operation timed out…..

    Everyone speaks/understands English.

    Now this is one myth that really has me laughing. Most times when a recorded message asks me to press 1 for service in English, a voice speaking distinctly in HINDI asks me what my problem is.

    If this is not laughable, the fact that I am a woman and is still addressed as SIR, definitely is!

    Customer Service

    “A customer is the most important visitor, on our premises.

    He is not dependent on us.

    We are dependent on him.

    He is not an interruption on work.

    He is the purpose of it.

    He is not an outsider to our business.

    He is part of it.

    We are not doing him a favor by serving him…

    He is doing us a favor by giving us the opportunity to do it.”

    For many years, this quote by the Father of our Nation  ( aka Mahatma Gandhi) was placed prominently in all Government emporia. Needless to say, the salesmen were far from polite or helpful. In fact they were almost always miffed that we were disturbing their never ending tea break.

    If customer service in reality is bad, then customer service in  virtuality is truly non-existent. I have spent several hours playing tag being passed on from one Customer Service Representative to the other when I wanted to register any complaint or make an inquiry. And this is possible after spending hours trying to get a Toll Free number that is NOT BUSY.

    Product reliability, deliverability

    If you do manage to make an online transaction on any e-commerce site like Flipkart, chances are that the goods you are delivered are not perfect. Last month I ordered a full price hand mixer from Flipkart and it came to me completely damaged and unusable. I don’t have the energy to engage with their Customer Service so I dunked it in the dustbin instead.

    Similarly, the delivery times are not always convenient. For instance, there are several roads that are inaccessible to heavy transport during peak traffic hours so despite the timing given, the delivery is often delayed. I once waited three weeks for a delivery of Pampers from First Cry. This despite the fact that the order was pre-paid. I found out that COD is more likely to be delivered on time . 

    So Mr. Bezos, are you only blue in the face for the cover of Fortune or will you really capture the 3 trillion dollar e-commerce market?

  • Asia’s richest marathon with a prize money of $3,77,000 will witness a total of 40,285 runners from different corners of the world. Standard Chartered is the title sponsor of the event.

     source

    IMG_5196[1]

     

    Ever since #StanChart sponsored the first Mumbai Marathon, I’ve been an ardent supporter . I have spent almost an entire Sunday morning clapping and whistling and cheering the marathoners. From a small group of amateur runners , it has grown to over 40, 000 runners in 2016. With bigger prize money and more international and professional athletes participating, it has become one of the events Mumbaikars look forward to.

    I have often been irritated by the inconvenience of it all: being locked inside the building for the better part of the morning, the fruit peels and empty bottles discarded on the road and not to mention the noise. Yes, believe it or not, last night at the ungodly hour of 3 am I was woken up by the sounds of people yelling instructions, motorcycles whizzing past and the raucous horn of a big bus that was trying to make its way through a traffic jam!!!!

    But Mumbaikars have been consistently supportive of the Mumbai Marathon despite all this. This is rather surprising for a people  known for their indifference to anything remotely athletic . I mean, what could be more important than lying in on a chilly Sunday morning or sipping hot coffee while browsing through the Sunday papers?

    Well the enthusiasm of these people #Drumming support for the marathoners running this year proves that there are other things that matter. Like the Standard Chartered sponsored Mumbai Marathon.

    Who know, one day many more may just put on their running shoes and flip from supporting to participating?

    I’m sharing this on WriteTribe ProBlogger Challenge. 

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