Reading books is a dying habit and bookstores are finding it hard to sell books. Actually bookstores themselves are hard to access these days particularly in big cities like Mumbai where parking is the major issue and the roads are a major health hazard to pedestrians with their potholes and all.
Basically, it all starts with location, location, location.
In order to be successful, a bookstore must be located in a residential or well populated commercial area. Both these places sadly do not have adequate parking space hence many people who would otherwise have visited bookstores do not go there unless they can access the bookstore on foot. It is no wonder then that most book sales are via the internet which offers the reader the comfort of choosing the book online and having it home delivered for free.
The publisher’s dilemma
But in order to be a best seller, the book should be sold in book stores because it is retail selling that is taken into account while measuring a book’s popularity. But then book stores are reluctant to stock new books, especially by newbie authors who aren’t celebrities. So the publishers have no choice but to sell the books on line, consequently making it more difficult for authors to produce best sellers.
Buy my book now
I’ve found out all this fairly recently when my cook book was published. After the initial euphoria wore off, I was inundated with calls asking where my book was available. Sadly Flipkart has still not uploaded the title on its listing, Crossword has not yet kept it in its stores but I found that it is available on Amazon.in and Popular Prakashan.
Please, please do go online and buy this book NOW!
Twenty- five Seven 