Who is my target audience?

This afternoon while reading through Tanya’s Blog on Simple ways to choose a topic for your audience, I realised that I didn’t really know who my audience is.  In fact I realised that I had addressed this topic in an earlier post in October last year and still didn’t receive any responses from the readers out there in the Universe. In fact this post got 4 likes, 10 comments and 4 shares.

Identifying a topic

Do you remember that scene in “Pretty Woman” where Vivienne walks down Rodeo Drive with hands full of bags?  That could easily be my all time favourite movie scene when she walks to the peppy tune of Pretty Woman and cheekily informs the salesgirl who had rebuffed her earlier that she had made a BIG MISTAKE in turning her away.

From the number of view my Mall of Mumbai has got, it would seem that shopping and writing about shopping is my forte. And perhaps my target audience is looking for my expert tips on shopping because I am equally at ease shopping in upscale stores and downmarket street carts.

[tweetthis display_mode=”box”]I’m equally at ease shopping at upscale stores as I am shopping at lowly street carts[/tweetthis]

Though I must confess that sometimes I am intimidated by the really fancy places and only just walk past the window displays.

I am not really a compulsive buyer.

I love going to the shops just to see things that are for sale. Bales of cloth in the local cloth market, fresh vegetables and fruits in the wet market, upscale luxury goods in shopping malls and even ordinary street stalls are fascinating. How wonderful it is to see the different wares on display. Some are kept in such a seemingly disorganised manner that only the shop assistant can pull out what you want. But these are the shops that are fascinating – the neighbourhood grocer who instantly takes out that “big bread” that you almost always ask for when you enter. Or the enthusiastic vendors in the local bazar who ask after you ” Where were you all this while?” when you make an appearance after three months.

When shopping smells of money

This kind of shopping is equally fascinating as is the unctuous salesman an super luxe watch store who knows you are never going to buy but what the hell ….. it may just be his lucky day. One of my best window shopping experiences has been at the Stanford Mall.

It was a lovely sunny day and the shops were filled with beautiful people – yes truly well dressed, well groomed, self assured people casually wandering around. Unlike the traditional mall, it was open air with shops scattered around a beautifully maintained estate.  Undoubtedly, it was a stark contrast to my usual haunts of every day grocery stores , the fish market and Bhaji gulley. While these smell of fresh fish , vegetables and musty shelves, Stanford Mall smelled of money.

So if you have enjoyed my experiences shopping, it would seem you are my target audience.

I look forward to sharing more shopping experiences with you!

Linking this up with Corinne’s #MondayMusings